How to use Mutual Action Plans every day, every deal
Every sales rep already has some kind of plan
Here’s how to leverage collaboration and transparency, so dates don’t slip, competitors disappear, budgets materialize, senior decision makers take notice, customers see more value, forecasts are accurate, and everyone hits their number
You need your team to close what they’ve got, and you need to know what’s real vs. what’s just happy ears.
Hands up if your sales process is in your head. It’s a lot easier to share when it’s on paper… especially the bits where you need buy-in from customers.
Most revenue leaders rely on a couple of different forecast models to come up with a committed number. But what’s absent can be more important than what’s in front of your face.
Brass tacks: “What Mutual Action Plan best practices can I add to my own MAP templates to make them more valuable to buyers, sellers and sales management.”
There’s a common misconception that sales is about…selling. It isn’t. The true secret to sales is finding people who need you.
A Mutual Action Plan (MAP) makes buying easier and speeds up the sales cycle; it validates the forecast and ensures reps implement process consistently.
Let’s take a look at 10 elements of effective mutual action plans
What if you could accurately predict the close date of a deal well in advance or help your sales reps disqualify bad deals so they can focus on high-quality leads?
Well, these are all possible when you create a mutual action plan (MAP).
Bad opportunities in your sales pipelines are worse than no opportunity at all because they distract sales reps and divert resources from converting high-quality prospects.