Why should they believe you

Why should they believe you The world of sales is alive with the full extremes of human behavior. With both good and bad out there — and probably calling on the same people you’re calling on — how can you prove that you’re one of the good seeds who knows your industry...

One call does not do it all

One call does not do it all Most sales take more than one conversation. So why is the first meeting the only one that gets its own presentation? If you’re selling a complex solution, you should have a playbook that maps the entire sales cycle including what to cover...

Time is your enemy

Time is your enemy The longer your sales cycle, the greater the chance that a competitor swoops in or some other issue takes priority and kills your deal. On the other hand with better transparency and more process, a faster sales cycle pulls revenue into this quarter...